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Why craft-brewer Dogfish Head is moving ‘beyond beer’

Ad Age Marketer's Brief

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Dogfish Cocktails - The Dogfish Brand

The dogfish brand conlended itself to ou other categories. It was the association with beer such that you had permission to move into spirits or cocktail categories. For over two decades, our creative, no colonary, grafted recipe for our caned cocktails are of coming from the same o authentic d and a as our off centered culinary beers.

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