i think we should talk about, like, owning our data. And it's talkingabout data, you know, it's not a sexy thing at all. What are people going to do? Like, if they have a control over their data, a lot of people aren't going to take action. i was noticing this when i was working in supply chain out of college. I was already deep into student in debt. So hearing stories like that really resonated with me. 20 19 im 20 20.

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