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Corporate Backlash: ESG and DEI Dilemmas
This chapter explores the backlash against corporate Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) initiatives, particularly following Bud Light's controversial marketing choices. It examines the influence of major investment firms on corporate policies, the backlash faced by companies like Meta and Walmart, and the disconnect between corporate decisions and consumer preferences. The chapter highlights the need for accountability and genuine engagement to rebuild trust and brand loyalty amid shifting corporate landscapes.