General Catalyst Layers in Financing to Boost Its Fortunes
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Innovative Financing for Growth Companies
This chapter explores alternative funding strategies for cash-generative companies that focus heavily on customer acquisition costs. It discusses a unique investment model that treats customer acquisition costs as an asset and does not dilute ownership for founders. The chapter further highlights the significance of innovative financing methods, such as forgivable loans, in optimizing capital allocation and enhancing growth potential without traditional valuation risks.
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