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Marvin Felder @Calenso. Bootstrapping a SaaS to 100k customers worldwide

saas.unbound

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Evolution and Rebranding

The chapter explores the early beginnings of the scheduling tool, the challenges faced in selling it initially, and how the tool evolved to become a core part of their business. It delves into the process of rebranding the company, including the difficulties encountered and the ultimate positive impact. Additionally, it discusses the experience of using chat GPT to come up with the podcast name and the successful customer acceptance of the new name.

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