Roblox: David Baszucki
How I Built This with Guy Raz
Navigating Growth and Monetization
This chapter explores the early financial journey of a gaming platform, detailing the role of angel investors and initial funding sources. It discusses the evolution of monetization strategies, including the introduction of a virtual economy with Robux, and the challenges faced in balancing user engagement with entrepreneurial opportunities for creators. Additionally, the chapter highlights the power of word-of-mouth marketing among children and how organic growth outperformed traditional advertising methods.
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