Navigating Transition and Growth in a New Venture

The chapter chronicles the challenging decision to transition from a successful video agency to focusing on a new venture, Frame.io, facing difficulties in scaling down and fully committing to the new project. It details the early growth stages of Frame.io, evolving from a small team to 24 members, highlighting key functions and the absence of a marketing team. Additionally, it explores the company's distribution model, challenges in aligning various teams to build a product, scaling the business, and expanding into new market segments, all while reflecting on the speaker's evolving role within the company.