The Importance of Experiences Over Just Things

Eyou give the example of ora. They have a direct relationship with us beyond just being directo consumer, which, to your plant was a business model. And so this, milly, taps also into the preference for experiences over just things. Well, experiences and service. You know, acranam was really about being able to connect directly. But after you've connected directly with me, if you just leave it at that, that's a waste.