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How to Perceive Preparation for a Black Swan
Risk should be a neutral thing. It's not good or bad, you don't judge it by its result. You just choose what is the appropriate level for what you want to do. John Kelly is the guy who figures this out. And at the time, was a guy who popularized Kelly's views. So I think it's ever since, really, since his book came out with the same title, since the crisis, most large institutions,. operations, at least they obviously have a knowledge of this now.