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1408: Building a Great Body Using Only Isolation Movements, Correcting a Weak Upper Back, the Advantages of Mini-Cuts & Mini-Bulks Vs. Longer Ones & More

Mind Pump: Raw Fitness Truth

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The Cult of Athleisure: Branding and Community in Niche Markets

This chapter explores the marketing tactics of athleisure brands like Gymshark and Shreds as they focus on engaging specific communities such as gamers and fitness enthusiasts. It highlights the crucial role of social media and influencer collaborations in building brand loyalty and understanding consumer preferences for comfort and style.

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