Nat Lennox: Creative Tech Marketer: Women In Tech California
Women in Tech Podcast, hosted by Espree Devora
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Empathy and Community Building in Business Success
The chapter explores the transformative power of empathy and community building in driving revenue growth and customer connections within businesses, challenging the traditional focus on scalability and revenue. It highlights a success story of rebranding a cybersecurity company by fostering emotional connections with customers, resulting in stealing market share from a competitor. The discussion also delves into the challenges faced by community builders in gaining recognition and advocates for prioritizing heart-driven community building over solely focusing on metrics in business settings.
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