Introduction

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Brian Scordato: This week we're going to piggyback on the episode from two weeks ago. It was called Two Ways to Approach Your Startup Idea like a Pro. We've got three more ways to approach your startup like a pro, and here is why. He says it's going to take some work on his end to flesh out this post.

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason.