Scaling Mental Models, with Kyle Williams
B2B Growth
00:00
Introduction
Kale williams is the ounder of brick stack, a marketing firm based in New York City. The company aims to help marketers understand their ideal customer profile deck and then map that into what they would call "shadow i c p" Cale says he disagrees with many people's view on relevance versus personalization as being more important than scale. He believes it comes down to how do you customize what you say?
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Transcript
