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Trust First Pricing Principles

Staying Solo

CHAPTER

How to Make Money With on Line Courses

Many payment plans include an upcharge of 20% or more. This is a poor tax that punishes people for not paying in full. The extended payment plan has nothing to do with accessibility and everything to do with pressure tactic, pricing tactic. Two of the most common ones are loss leader pricing and charm pricing. Lost leader pricing is basically a sale that's designed to get you in a store. It's commonly used by grocery or retail stores as they know if they get you in the store, you're going to purchase higher value items. Nextstep are pricing tricks. So these are things like charm pricing and loss leaders. But the real problem is the shady lost leader strategy around low ticket

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