Intro

On this episode of the Lab Coat Agents Podcast, Jeff talks to Brad McCallum. About a year and a half ago, Brad started to get a little bit of hype and interest around the videos that they were doing, but he didn’t quite feel like he deserved it yet. Today Jeff and Brad are going to talk about video, building a brand, and growing a massive, successful business! Episode Highlights:  Brad sold $71 million personally last year. He creates really cool high-end listing videos and then also shares behind the scenes through short form Instagram stories.   Brad thinks the biggest thing that prevents the bottom 98 is “Need.” So, for him it is that need that helps reach that percent even when they grow past the point of having a financial need. All coaches are now talking about the importance of agents growing personal brands. Brad had the good fortune of getting into the field of personal branding a little bit ahead of time. It was just because he was a new agent and didn’t have the bad fortune of already making ~$400,000 a year. Jeff has been in the business 20 plus years and Brad has only been in less than five, but they still found the same path through innovation.   Agents that get tripped up on the idea that they have to be in the top one or two percent to get an audience, to get people to care about them, to get people to like them, follow them, use them, work with them- Tthat is just a fallacy.  When you are short on money, and you don’t have enough clients, and you are wondering what to do, there is a need to develop new strategies in your business; But when you have enough, where is that motivation that you will find in your life to create a need where there really isn’t one? The necessity to get in front of the camera is not going to make or break you. There are other ways you can do it. You are just creating a disadvantage for yourself. You can create an advantage for yourself by getting over that fear in a sustainable business plan that is above any antiquated plan.  Brad had only had an absolute frenzy of business for the last six to nine months. He shares what that has looked like for him.  Brad has so many more homes to sell right now at a time when most agents don’t have inventory.  Agents, when it’s a buyer’s market, don’t invest into listing and marketing and that stuff, and they don’t do it because they believe it’s going to be a poor ROI. To project our true selves onto the screen, we truly do have to absolutely amplify our personal traits. When you are on camera, it sucks 50% of your energy and your intent out of that conversation, no matter what you do.We want people to feel how we feel about them. But the problem is the camera doesn’t allow us to do that, and when we add in that level of self-doubt, that self-awareness that we are in front of a camera, that just pulls away that extra little bit of our real selves.  3 Key Points: Brad talks about his business in general and how it is built around the whole video concept.  Brad shares how he has built his business in a recession in Calgary. They have only had a market that has been low on inventory for five and a half months.  None of the fame part or the influence part matters for Brad, all of this has been a vehicle for him to provide for his family with a big life and a better future.    Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Street Text (Sponsor) zBuyer (Sponsor) Brad McCallum  | Instagram | YouTube | TikTok