Mastering Startup Communication: Storytelling and Crisis Strategies with Ruth Barnett [REPLAY]
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Mastering Startup Storytelling and Crisis Communication
This chapter explores how early-stage startups can craft compelling narratives that engage audiences, especially via social media platforms like LinkedIn. It highlights the importance of effective internal and external communications, proactive crisis management, and the need for collaboration across stakeholders. Founders are encouraged to refine their storytelling skills, balancing pragmatic business goals with creative approaches to enhance both reputation and success.
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Transcript
