3min chapter

Acquired cover image

The NBA

Acquired

CHAPTER

The Nike Deal Is Worth a Hundred and Twenty Five Million Dollars a Year

All the other licensing that they do in total sums to about a billion dollars a year, hats, you know, whatever, other merchandise. That deal is with nike, yes? Well, so the nike deal alone is worth a hundred and twenty five million dollars a year. It's also worth knowing this jersey patch programme brings in anywhere from ten to thirty million dollars per team per year. And i i really wonder, like, how does the m b a message what that real estate is wort? I think individual teams sell that, not the n b a at large....

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