Off-The-Record: Marketers Unleashed
Perpetual Traffic
Analyzing Ad Campaign Results and Business Economics
A detailed review of ad campaigns in the home services sector focusing on costs, CPL, lead generation, and profitability. The chapter discusses economic models, lead closure rates, and sharing results from Q1 and Q2 of 2023. It also delves into organizational challenges, communication dynamics, and content creation strategies using AI tools.
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