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Developing a Social Media Strategy That Works - Jennifer Watson

The Agents of Change Digital Marketing Podcast

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Do You Have a Strategy for Social Media Marketing?

Mariaga: I've been doing social metia long enough that, like, facebook was only for college students. When facewe, when social metia started to bubble up to the surface of marketing conversations, there were no strategies. It was all about winging it. And i still see most brands out there with barely a strategy. So what is the argument that you would have for people who just want a wing social media? Mariaga: You can wing it, but you're going to have a much better strategy and outcome,. The success of everything you do, if you have that strategy it will be so much easier than the stress of waking up one day being just

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