
The starvation cycle in corporate social responsibility: How CSR professionals can right the ship
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Navigating Purpose, ESG, and CSR
This chapter explores the interrelated concepts of Purpose, Environmental, Social, and Governance (ESG), and Corporate Social Responsibility (CSR) within business frameworks. It discusses how companies can align their core missions with their societal contributions and highlights the role of CSR in attracting talent, particularly among younger generations. Through examples and survey insights, it emphasizes the necessity for businesses to evolve their CSR practices to meet the values of today's workforce.
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