Early Access Campaigns Worked Really Well

We had tested some of those early, early access campaigns that you guys are always talking about. And they went really well. So by the time four 20 came we had the formula for success. We did kind of like a nine or ten day pre sail leading up to the event,. Then we sent an emal announcing early access to the existing contacts that we have been uilding all year. The goal of early access is not to drive a hundred % of your sales. It's to offer your most valuable people a access before you run out and open it up to everyone else.