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Goal-Centricity and Beyond Test First with Kyle Griffin Aretae

The Mob Mentality Show

CHAPTER

Navigating Agile Challenges Amidst Misaligned Incentives

This chapter explores the challenges of applying Agile methodologies in organizations, focusing on the gap between corporate objectives and true customer needs. The discussion highlights the role of incentive structures in distorting innovation efforts and the necessity of clear alignment to preserve effective processes during crucial sales events.

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