Episode 51: Evolve or Die: Adapting to a Shifting Land Market
The Ground Game Podcast
Intro
Clay and Justin open the episode, note tech issues, and set the theme of adapting in the land business.
🎙️ Welcome Back to The Ground Game Podcast! 🎙️
In this episode, hosts Clay Hepler and Justin Piché dive into the theme of “Evolve or Die,” discussing the critical shifts happening in the land investing business. They share their excitement about the opportunities in the industry while addressing the challenges many investors face today.
Key Highlights
Personal Updates:
Clay and Justin kick off the episode with some light-hearted banter, reflecting on their busy weeks filled with travel and family moments. Clay shares his excitement about visiting the Apki brothers in Ohio and his upcoming trips to Phoenix and Dallas, while Justin talks about his recent experiences at a mastermind event in Florida and the importance of maintaining life balance.
The State of the Land Business:
The hosts address the concerning trend of many investors exiting the land business, discussing the reasons behind this shift. They emphasize that "average is the enemy" and explore how some entrepreneurs may not have built the necessary skills to succeed in a challenging market.
Adapting to Change:
Clay and Justin share actionable insights on how to adapt your business strategy in response to market fluctuations. They discuss their recent changes in marketing strategies, including cutting PPC spending and shifting to SMS marketing, as well as the importance of targeting specific sub-markets for better lead quality.
Communication and Team Dynamics:
Listeners will learn about the significance of improving internal communication within their teams. Clay and Justin highlight how better communication can lead to increased efficiency and accountability, ultimately driving business success.
Founder Burnout:
The episode touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of self-reflection and prioritization in their hectic lives.
Tech and Data Management:
The episode wraps up with a discussion on the importance of leveraging technology and data management to streamline operations. Clay and Justin encourage listeners to utilize key performance indicators (KPIs) for informed decision-making, sharing their experiences with various CRM systems and the need for a cohesive tech stack.
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