From Garage to 9-Figure Brand: How MacCoy Merkley Scaled PLG with Community & Retention | Let's Laugh About It
Let’s Laugh About It
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Crisis Management on Black Friday
This chapter recounts a humorous yet stressful experience faced by the speaker while transitioning to Shopify, detailing a critical technical failure just before a major sales event. Amidst chaotic troubleshooting and potential financial losses, the speaker navigates a challenging night that ultimately reveals the culprit behind the issue: a problematic third-party app.
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