Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.
In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.
You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.
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LinkedIn: linkedin.com/in/schwedelson
Twitter: https://twitter.com/worldata
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Timestamps:
0:00 Intro
02:20 Spend Time On The Line
03:43 The Two Things You Need to Know
07:36 Power of Segmentation
09:20 How Much is Too Much
14:15 The Other Trap
18:10 The Marketing Hill I’d Die On
21:13 Trend Spotting
22:58 Use Numbers
26:59 Perfection Is The Enemy Of Progress
