Staying Top of Mind When You Send More Emails

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Sometimes the goal of an email doesn't always, you're actually doing something even if someone didn't open it because they saw your name. If you see my inbox as like a thousand unread emails, it's not intentional that I don't open all of them. But I might see your name pop up in my inbox and then not remember to open. Of course, you've got to be relevant. That goes without saying.

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.

In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.

You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.

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LinkedIn: linkedin.com/in/schwedelson

Twitter: https://twitter.com/worldata

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Timestamps:

0:00 Intro

02:20 Spend Time On The Line

03:43 The Two Things You Need to Know

07:36 Power of Segmentation