
4: The Impact Equation, Chris Brogan
Everyday MBA
00:00
How Much Contrast Do You Have?
The world of marketing is different for business to business companies than it is for business to consumer companies. Do you have any approaches or tips that can help folks identify and leverage the different approaches? If an intele w ot bosn, matte systemem ting. But te the equation with cream. It is a contrast s impact equals contrast times reach plus exposure plus a articulation plus trust, plus echo. And those six attributes are what make advertising work.
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