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124 - How to Piggyback Your Way to Success: AI, Med Spas, Golf Courses and More with Chris Koerner

Nikonomics - The Economics of Small Business

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Unlocking Wellness Ventures

This chapter explores the potential of establishing sauna and cold plunge businesses within existing gym facilities, highlighting low investment and affluent clientele attraction. It emphasizes the importance of analyzing market trends and consumer behavior in the wellness industry, particularly regarding cold plunges and saunas. The discussion also covers innovative methods for testing market demand using AI, showcasing how data-driven insights can enhance business success.

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