
Prime Day data, Meta and EssilorLuxottica, New Guards Group news — and fashion brands' Amazon playbook
The Glossy Podcast
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Navigating Fashion on Amazon
This chapter examines the intricate dynamics between fashion brands and Amazon, especially during high-stakes events like Prime Day. It addresses challenges such as discoverability, competition with lower-priced alternatives, and the complexities related to profitability and operational costs. The discussion also highlights strategic approaches for brands to optimize their presence on Amazon while balancing traditional retail relationships and direct-to-consumer strategies.
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