#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici
Let's Talk Loyalty
00:00
All Plus Voyager: The Best Value Card in the World
COVID has been growing for over 20 years. And we looked at how both customers love the program, how loyal they were becoming and how much our owners would love to see this top line come in. So we decided to launch a new program that's called OTA. All plus IBIS is geared towards, like you said, you use it cheap and cheerful. It's great value hotels that we have where you would get a discount on your room throughout the year. The second product is called all plus Voyager, which encompasses 17 brands from Lux to economy. Here once again, you get a 15% discount in Eco, mid and premium, and you get a 20% discount in the
Play episode from 37:39
Transcript
