Etsy's Evolution: From Handmade to Mass Production

This chapter explores the transformation of Etsy from a marketplace for unique, handmade goods to one that accommodates third-party manufacturing and mass-produced items. It discusses the challenges faced by original sellers due to changes in policies, increased fees, and the influence of larger businesses, which have diluted Etsy's initial charm. A seller strike is also highlighted, illustrating the community's response to the evolving marketplace dynamics.