4min chapter

Freakonomics Radio cover image

484. “A Fascinating, Sexy, Intellectually Compelling, Unregulated Global Market.”

Freakonomics Radio

CHAPTER

How to Get a Museum Discount

Dealers are trying to protect against speculators, people who buy art work in the hopes of reselling it later for a profit. If zwerner sells a coveted piece to some random billionaire, that piece may never be seen by the public. One of the best ways to burnish the reputation of an artist is to get their work shown in museums. The problem is that museum budgets are often no competition for a billionaire's budget.

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