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E27 Founder Stories - Shyp’s failure

Second Time Founders

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The Importance of Product Market Fit

John Doer who shot his shot with Amazon Google and Dordash had some other companies. They wanted a asymmetrical upside outcome Yep, and John Doer was like yeah he's not done. He's not the next UPS or whatever. So another thing that I think that was a mistake Throughout that process as we were trying to I think we all thought that we had product market fit But we didn't have we didn’t have like the We could spend one dollar and make it all our 50 we didn't has that's what I consider product market fit And so another mistake that we made is that we started hiring more senior execs at that time.

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