Apple co-founder steve jobbs was hailed as this wild product inovator, crazy art. But he learned to balance his artists and soldiers equally. The foot soldiers might consider themselves to be creative people too, and want their ideas to be recognized.
What if the fates of careers, companies, even entire industries depend on nurturing crazy ideas? In “Loonshots," physicist turned biotech entrepreneur Safi Bahcall pulls back the curtain on history’s greatest scientific, technological, and entrepreneurial breakthroughs, introducing us to a cast of colorful characters with much to teach us about how innovation really happens. In doing so, he provides a brand new framework for understanding the delicate relationship between complex ideas and even more complex people.