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Data Quality: The Key Ingredient for Successful Decision-Making
The chapter emphasizes the critical role of data quality in enabling effective decision-making and enhancing customer experience within organizations. Using the analogy of baking a cake, it stresses the importance of accurate, relevant, complete, and consistent data for better decisions and increased revenues. The discussion further explores the challenges of maintaining data quality in a dynamic data environment and advocates for a cultural shift towards prioritizing data quality and stewardship.