Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The Changes in Sports

Basketball, football and baseball are the big three in America. Boxing was far more popular at one point, but it was poorly managed. I think sometimes we forget as Americans how popular soccer is. The best high schoolers now want to go straight to the NBA.

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