Purpose-driven innovation and returns

What does it look like for a business in 2025 to build a strategy around sustainability? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where global business is going. In this episode, host Adi Ignatius speaks with Poul Weihrauch, CEO of Mars, about how he manages the family-owned global pet care, snacking and food company. They discuss balancing short-term performance with long-term goals, resilience, and the business case for sustainability-driven innovation.