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Brewdog: World’s Most Controversial Boss

Secret Leaders

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Navigating Employee Sentiment and Business Growth Challenges

This chapter explores the complexities of employee sentiment following an open letter from former staff, highlighting varied experiences and the impact on current employees amidst public criticism. It delves into Brewdog's transition from a rebellious brand to an established player, addressing the challenges of maintaining culture and ethos while scaling. The conversations also touch on the significance of community engagement, innovative marketing strategies, and the evolving landscape of influencer marketing.

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