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22min chapter
Brewdog: World’s Most Controversial Boss
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Navigating Employee Sentiment and Business Growth Challenges
This chapter explores the complexities of employee sentiment following an open letter from former staff, highlighting varied experiences and the impact on current employees amidst public criticism. It delves into Brewdog's transition from a rebellious brand to an established player, addressing the challenges of maintaining culture and ethos while scaling. The conversations also touch on the significance of community engagement, innovative marketing strategies, and the evolving landscape of influencer marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode