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How to Start a Business You Care About — With No Business Ideas and No Money (Greatest Hits)

The Side Hustle Show

CHAPTER

How to Pre-Sell a Product

The model has been around for a long time. It's not really your entrepreneurs first thought is go pre-sell it. You'll learn more from one good customer interaction than you will from weeks of Google research. Just the act of pitching your idea will help clarify whether people actually want it. Sell the value before you build the product. If you can't sell it from an idea or at least get people interested enough to give you a deposit, you're going to struggle when you get the actual thing.

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