E168: Can Google save itself? AI takes over Customer Support, Reddit IPO teardown
All-In with Chamath, Jason, Sacks & Friedberg
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Evolving Traffic Acquisition Costs
This chapter explores the evolution of Traffic Acquisition Cost (TAC) from paying partners for search services to investing in user data for improved AI. The speakers discuss entrepreneurial prospects for businesses leveraging valuable data, the challenges of monetizing smaller platforms, and how content acquisition strategies are shifting. They highlight the complexities of data valuation and monetization in the rapidly changing online landscape.
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