Louis C.K. is never going to win any points in the virtue one now. He's ruined that. So he'll, he'll do it in success, but he's lost the whole people who are in the virtue hierarchy. And that's why you often see, did you watch Bojack Horseman? No. Doesn't matter then, but he does this at the end. It's like a character who gets a similar thing happens to him and he goes the other way. You don't actually have to be virtuous. You just have to make it seem to others that you are - which is where virtue signaling comes from. That's so interesting. I never thought of it

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