In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing
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(01:13) Importance of audience research and social media in modern content marketing
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(02:18) Classic and modern content marketing methods are both effective
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(03:05) Leveraging multiple channels for marketing success
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(04:01) The importance of finding marketing channels that work
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(04:50) SEO is still valuable and evolving
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(06:41) Posting frequently with a unique point of view
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(07:11) Importance of systems and processes in marketing
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(07:35) Scaling marketing with systems and processes
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(07:55) The meta lesson of using YouTube for content marketing
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(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!
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