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Churn is a company problem, not a customer success problem

The Proof Point

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Balancing Challenges and Victories in Business

This chapter discusses the importance of addressing both challenges, like churn and close-lost opportunities, as well as victories, such as success stories of thriving customers. It emphasizes the value of utilizing successful clients for case studies and events to drive sales and customer success, while also integrating learnings from customer success into marketing efforts through collaboration between teams.

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