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02 | How to Make Your Podcast Irresistible, with Eric Nuzum

Grow The Show

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Creating a Persona for Your Podcast

This chapter discusses the concept of creating a persona for your podcast and why it is important to focus on a smaller group of people in order to reach a bigger audience. The speaker emphasizes the need to imagine and create an avatar or persona of the listener they want to reach, considering their interests, hopes, and dreams. They highlight the importance of this exercise in order to create a show that resonates with a specific audience and ultimately helps in growing the podcast audience.

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