Investing in Branding Can Be a Hard Job

I think there's a lot of people listening who are facing that challenge, trying to rally people internally to invest and brand. I think it's all so important to be able to articulate the halo effect that being a meaningful brand provides. In many ways, it sort of inoculates you from the inevitable ups and downs of business cycles or pandemics. But if you have a genuine, lasting relationship with your sumers, that's not always transactional,. It's it's real, it's long term, it's built in kind of a solid brand foundation," she said.

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