Transforming Design Philosophy for Consumer Engagement

I'm deeply fascinated with the topic of organisational design. Why? I've often said that the organisation is the design material of service designers. Our job really is about shaping the environment from which great services can be delivered. The guest in this weeks episode (Peter Merholz) even wrote an entire book about it titled: Org Design for Design Orgs. Now I know what you're thinking... "The people around me haven't even grasped the concept of service design. And now you want me to start telling them about organisational design? Give me a break!" I totally get it. But there's a very simple reason why it's designers who need to and are driving this. I'll give you a clue. The answer lies in the shift that happens when you move from value creation through products to value creation through services. I promise that after watching the episode it will make complete sense why you need to be thinking about organisational design as well. And how that makes your work easier, not harder! At the end of the episode we're doing a contest where you can win a signed copy of Peter's book. So make sure you don't miss that! --- [ GUIDE ] -— 00:00 Welcome to episode 110 02:30 Who is Peter 03:30 60 second rapid fire 06:20 When did the journey start 11:50 How Adaptive Path started 16:00 Going in-house to Groupon 21:00 Making the design happen 27:30 The role of design leadership 33:30 Why designer needs to drive this change 36:00 Every business is a service business 40:40 Revisiting org design for design orgs 46:00 The wave of Customer Experience 48:15 Don't be a service design purist 50:15 Book give away contest 51:00 Get in touch with Peter 52:00 Final thoughts --- [ LINKS ] --- * https://www.peterme.com/ * https://www.petermerholz.com/ * https://twitter.com/peterme * https://www.linkedin.com/in/petermerholz/ --- [ BOOKS ] --- Org Design for Design Orgs * https://amzn.to/3igFB67 Information Anxiety * https://amzn.to/3kT5kD8 The Design of Everyday Thing * https://amzn.to/2Gr5Zg3 --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course