
New Thinking: Fashion, AI and Sustainability
Arts & Ideas
00:00
Fashion, Technology, and Sustainability Intersection
The chapter explores the intersection of fashion, technology, and sustainability, emphasizing innovative research and challenges faced in providing consumers with a digital tactile experience of fabric. It discusses the importance of sensory experiences in shopping and the impact of high return rates on online retailers due to changes in consumer behavior influenced by technology. The conversation also delves into cultural challenges in the fashion industry, highlighting the necessity for brands to adopt sustainable practices and leverage technology to address environmental impacts.
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