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How to Price Your Tours
Ben: Most of my listeners, I'd like to say, are not terribly cost conscious. But certainly when experiences happen, most of my listeners don't really mind paying that little bit extra. And I noticed that your tours are a little bit more expensive than the average tours with similar destinations. So how do you price your products? And why is it that little bit moreexpensive? Ben: For us, we want to attract those kinds of guests that aren't super price conscious but they care more about the quality in the experience. Join us for our next episode on Friday at 9 p.m. ET.