The Impact of Consumer Confidence on DTC
Ecommerce Playbook: Numbers, Struggles & Growth
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What Do You Think Your E-Commerce Strategy Should Be for Black Friday?
Vampi Earth is putting out an article about what your e-commerce strategy should be for Black Friday. We frame it in terms of what's happening with the consumer confidence index and the general sort of macro environment. I would encourage more than ever to build three numbers: 50th percentile, 30th or 70th%. And so you plan for the downside, right? A lot of businesses are like they have one outcome in mind as if they're sure that's going to happen.
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