Bloomberg Businessweek Weekend - July 11th, 2025
Bloomberg Businessweek
00:00
Decking Dynamics: Sustainability and Market Challenges
This chapter explores the construction and material choices of decking products, emphasizing Trex and its sustainable sourcing practices. It addresses the impact of tariffs on U.S. manufacturing while discussing market strategies amidst rising competition and changing consumer behaviors. The chapter highlights the importance of transitioning homeowners from traditional wood to composite decking and the role of effective marketing and pricing.
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