Lateral with Tom Scott cover image

30: The orchestrated in-joke

Lateral with Tom Scott

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How to Find a Missing Children's Poster

I'm going to give you the first clue. This advert is not selling anything. Is this like a missing children's poster or something like that? They are fine. There's a slightly off the mark in the tone, but it's about trying to track down to track down someone that's missing or that is lost. I can't think of any companies that have that blue and orange color scheme that fit in any of those groups. If we knew the company and what they do, this would be way easier. And if we do that, like that would help and then like Tom Cruise. So James is an example. You've found James among all the other people's names that are

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